anz serious saver

work

click image to play

anz serious saver

This colourful commercial features a rambunctious $100 bill dragging a man through the streets trying to convince him to spend. With a great deal of effort, the man successfully drags the billowing bank note into the ANZ Bank and deposits it into a Serious Saver account.

The $100 bill was modelled in 3D by Animation Research in Dunedin. The bank note and its talking head were animated in traditional 2D by Brent Chambers and then tracked onto the 3D model.

The spot was produced by Flying Fish's Vicky Jackways, directed by David Green, and won a gold Axis for craft in animation and visual effects, as well as several Effies.
 

director: brent chambers
client: anz bank
agency: m&c saatchi auckland