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New Zealand's ASB Bank promotes their children's Headstart account package with this 3D commercial featuring Auckland Zoo's popular elephant, Kashin.

The 3D elephant model was built to match the bank's popular Kashin piggy bank designed previously by Flux. The high definition TVC, a cinema promotion, was animated and directed by Paul Gillet and produced by Susan Chambers.

director: paul gillet
client: asb bank
agency: tbwa\whybin auckland