work

A quirky and fun piece designed to bring life and vitality to a subject that is very dry statistic heavy.
Developed as an online/viral video, the spot served as the central media asset to launch the new Regional TV Marketing Guide for 2010

“Every thing is about the eyeballs – whether as characters, or as data avatars. Just presenting the statistical information in graphic form wasn't going to cut it. This campaign leader is targeted at a very specific sector of the entertainment industry that see spreadsheets, graphs and figures on a daily basis. We needed to create an warm and engaging world that the target audience would want to pay attention to and in-turn, fully come on board with the ideas the piece was presenting”.

Brian Hogan, General Manager RTM, said: “We want as many people as possible in the broader marketing and advertising world to know about the growing strength of regional TV and the spending power of our viewers. The “Attentive Eyeballs” concept that Ogilvy came up with will help to do this in a fun and unexpected way.”

Leveraging aspects of Toon Boom Harmony, After Effects and Flash we put together a full HD piece that could be pushed out to any media platform. Theres something nice about a spot that while targeted for the web, could just as easily be viewed on a cinema screen.

director: fraser munro
client: rtv australia
agency: ogilvy sydney