work

Flux was engaged by US partners Famous Group to produce a Marvel comic style animation depicting Buffalo Bills running back star Marshawn Lynch.

During a television interview, the infamous Lynch coined the famous phrase "Beast Mode" to express his own brute force and almost super-human capabilities on the American football field.

The 15 second clip, illustrated and directed by Flux director Shane Taylor, has played on stadium screens throughout the US during NLF games, to build excitement by punctuating Lynch’s big plays on the field.

Taylor’s Beast Mode animation has become a cult hit on YouTube, with many unauthorized version posted on the site by fans, alongside official versions released by the Bills.

director: shane taylor
client: buffalo bills / marshawn lynch
agency: famous group (usa)