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Established in 1896, Guthrie Bowron is one of the country's most established brands. Traditionally a paint and wallpaper firm, Guthrie Bowron underwent a brand make-over in 2008, expanding their range and positioning itself as a one-stop home decorating concept.

Flux created a series of cost-effective retail ads for M&C Saatchi to help promote monthly in-store specials, driving increased business to their national chain of Guthrie Bowron franchise stores.
 

director: paul gillet
client: guthrie bowron
agency: m&c saatchi auckland