work

 
A great campaign where site visitors generated content which not only populated the site, but also served as entries to win a grand prize of a camper van tour of New Zealand as it followed the Autralian Rugby Team during their 2011 visit to our shores.
 
In keeping with the potentially low fi production values of user generated content, a paper cutout look was developed for the site itself, web banner advertising and an introductory video to explain the campaign to the target market.

director: fraser munro
client: qantas
agency: ogilvy sydney