work

"Just add water and stir", Raro has been a New Zealand household brand since the early 1960's. The drink is marketed as a convenient, great tasting value option to fruit juice.

DraftFCB Auckland put together a national marketing campaign designed to drive sales of the product.

Flux developed a multi-level game 'The Adventures of Kai and Kona' which challenged users try to save their tribe from certain doom. Kids obtained codes from Raro product packs to enter an online competition and score in-game rewards.

Flux developed the game using Toon Boom Harmony, a leading vector based animation solution. The game installed on a micro site linked to product promotion.

director: fraser munro
client: raro/cerebos
agency: draftfcb