work

Bcg2's Chris wanted to take this ad back to a retro 'sitcom like' household, complete with the hero homemaker Sara, the typical 1950`s housewife. A walking cliché, and immaculate in every way, she rivals the product in sweetness, serving up her 'armchair bound' goofball of a husband, treats, 24/7. These guys put the 'cheese' in cheesecake.

Stylistically based on Animation and Commercial art from the era, and echoing some Disney flavours, this ad was a pleasure to work on.

director: mike howie
client: sara lee
agency: bcg2