work

This cheeky little ad was directed by Flux’s Raymond McGrath, as one of a series of 12 virals featuring fruit being pulped in numerous violent and amusing ways.

Flux put together the package for the multi-faceted Solo Smoothie campaign, including the 12 animated commercials, a website and online game for the Norwegian client.
 
Flux head of interactive Fraser Munro oversaw the creation of the online presence and a unique voice controlled game, where users sing to a band of unsuspecting fruit via their computer microphone in order to trap and destroy them.
 
The viral ‘Bedroom’ was a finalist at Eurobest in 2008 and New Zealand’s Axis Advertising Awards in 2009. McCANN credits include creative director Tore Woll, art director Erlend Klouman Høiner and agency producer Monica Skaar.
 

director: raymond mcgrath
client: ringnes
agency: mccann