work

Trevelyans Pack and Cool, a family owned business, needed some life breathed into their new site. Flux completed the missing component for interactive and brand studio “Fracture” by bringing the product to life as a vibrant and active character who leaps and jumps around the site to reflect the  current site content on display.

The box needed to feel alive and be an individual, while still retaining a professional vibe. Plus the character couldnt be too vacuous or frivolous in its behaviour. Sounds easy – until you remember that there's no face hands and feet on this character. Just cardboard surfaces!

It would have been very easy to send the wrong message with exaggerated and overtly cartoony acting. The team here at Flux think we got it just right.

director: fraser munro
client: trevelyans
agency: fracture